GSM

This is the Rough data about GSM

This Graphic Standards Manual was developed to significantly improve and standardize the visual presentation of
USAID’s external communications. It is for use by professional graphic designers.The content is specific and technical.
This manual addresses standard policies and practices for communications funded in whole by USAID, produced
by employees or contractors.The content covers:
SECTION 1: BRAND SUMMARY
The key points in this manual are provided at a glance in this section. Special guidance for contractors is included.
SECTION 2: GRAPHIC IDENTITY
Color, typography, and the placement of our Standard Graphic Identity or the USAID Identity are all central to
our branding. It is critical that graphic designers precisely follow these guidelines. Gills Sans is the font for printed
publications.Arial is used for desktop publishing.
SECTION 3: SUB-BRANDS
Countries and places that receive U.S. assistance are the only official sub-brands used as an extension of the
USAID Identity.They do not reflect USAID missions and regional platforms.The tagline and country name are the
only elements of these sub-brands that can be translated. Missions must provide their own translation and select
a complementary font for the local language. For consistency, there should be one standard translation for each
language within a given country.
SECTION 4: BRAND APPLICATIONS
The USAID Identity should be used on all visual media.The examples in this section are just illustrative, providing
ideas on possible ways to “brand” events or promotional materials.The project signage and plaques, however, are
the new standard. Program materials are exempt from all guidelines except the correct use and placement of the
USAID Identity. A Web address for Website standards is provided.
SECTION 5:TEMPLATES
This section outlines Agency standards for professionally printed business cards and stationery, as well as Microsoft
Word templates for fax covers, biographies, country profiles, PowerPoint presentations, and several types of
success stories. Headquarters information release to the media should use the press material templates (unless
otherwise directed). Missions should consult with State Department Public Affairs and follow embassy guidance.
SECTION 6: IMAGERY
To significantly improve USAID communications, especially publications, missions need to invest in professional
photography.This section outlines desired images and adding elements of local color.
SECTION 7: PUBLICATIONS
This section outlines the Agency’s overall design guidance to achieve brand consistency and a publication hierarchy.
It includes a grid system for layout and how to treat a range of standard publication elements, including headlines,
subheads, body text, drop caps, paragraph spacing, bullets, run-in subheads, footnotes, footers, page numbers, pull
quotes, sidebars and boxes, and photo captions and credits. Examples of maps, tables, and charts are provided as
samples only.
All information in this manual—as well as downloadable graphics, and templates for common communications—
is available at www.usaid.gov/branding.
All questions or comments about the Agency’s branding should be directed to Joanne Giordano, Senior Advisor
to the Administrator, at jgiordano@usaid.gov.